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"How do you sell change to a big multinational enterprise?" - is an important question everyone trying to adopt Play! and pitch it to their management should think about.

The talk of Pascal Voitot and Julien Tournay of Zengularity displays a lot of wit, a history of how humans interact w/ data, scientific enquiry of SOAP and coffee: all needed to understand the basic premise: You should typesafe your blob [and join the revolution - Photo by pblue].